ROCKPORT, TX | APR | IAP2 | MA CANDIDATE '27

Doreen M. Harrell, APR

PRACTICAL PLAYBOOKS FOR EVERYDAY USE, NOT THEORY.

After more than two decades serving Fortune 500, nonprofit, and municipal clients on the Texas Gulf Coast, I've distilled all my years of knowledge and experience into D. Communications Playbooks - communications frameworks a one-person PR department, small comms team or seasoned solo practitioner can use in a pinch - so you don't have to start from scratch. Doreen also offers facilitation services for small teams and boards.

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Who are the playbooks for?

PRACTICAL GUIDES FOR THE SOLO PRACTITIONER OR SMALL COMMS TEAM WITH REAL WORK TO DO.

D. Communications Playbooks are built for communications pros (novice and seasoned) who take pride in deliverables that are efficient and effective. If you are any of these people, these playbooks are made for you.

FIVE playbooks. ONE shelf.

Build your library one playbook at a time - or grab the entire bookshelf with D. Playbook Bundle - Founders Edition. Pre-purchase the bundle today and save $95 off cover and receive all playbook samples delivered to your inbox today.

The bookshelf

  • $69

Available NOW: Crisis Communications Playbook Vol. 01

This is the guide I needed when my first crisis event hit - with a reporter & the client calling simultaneously. Twenty+ years of crisis response distilled into a 27-page playbook, 6 worksheets, incident form and emergency card - for solo practitioners, nonprofits & small town comms team. GET YOUR PLAYBOOK TODAY!
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  • $69

Available NOW: Stakeholder Identification Playbook Vol. 02

This is the guide I needed before my first public meeting - when I realized our stakeholder list was just whoever yelled loudest. Twenty+ years of community engagement distilled into a 20-page playbook and 5 worksheets giving you a common vocabulary for who's out there, a way to sort them, and a plain-language promise you can make before you say a word. GET YOUR PLAYBOOK TODAY!
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Stakeholder Engagement Playbook Vol. 03

Transform your stakeholder list into an engagement strategy. You know who they are, now what do you say & how do you keep them engaged in the public process? This playbook gives you the spectrum, sequence & scripts for the level of engagement you are seeking & how to close the loop for the public record. COMING SOON: $69 | Join the waitlist and get the Engagement Spectrum delivered to your inbox today.
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Strategic Communication Planning Playbook Vol. 04

Move from order-taker to strategic advisor with a plan leadership trusts. This playbook guides you through a step-by-step process from research to results, grounded in proven best practices, rebuilt for streamlined planning and execution. COMING SOON: $69 | Join the waitlist and get the Strategic Planning Process one-pager delivered to your inbox today.
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Key Messaging Playbook Vol. 05

Stop rewriting for every audience and channel - consistency is the name of the messaging game. This playbook gives you a streamlined process to build key messages, proof points, and apprpriate communication channels. Build your foundation once, then adapt with confidence. COMING SOON: $69 | Join the waitlist and get the Message Pyramid delivered to your inbox today.
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